I figure out what to build.
Scoping, user flows, and priorities that keep a project from turning into a nine-month mess.
Joseph Cecala
I design the product.
I write the launch plan.
I ship the code.
Most builders pick one lane. I run product marketing at the Algorand Foundation and Pera Wallet, engineered $1.5B+ of New York infrastructure, and I write every line of code myself. Strategy, story, and software from one person — no agency telephone game.
// Why me
The rare triangle.
Most projects stall in the gap between the product person, the marketer, and the developer. I'm all three — so what gets built is what gets sold, the first time.
I make people care.
Head of Product Marketing at the Algorand Foundation & Pera Wallet. Positioning, messaging, and launch plans.
I build it myself.
Front to back, shipped and maintained. Web apps, canvas games, and Web3 tooling — no handoffs.
// What I build
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Commissions I take on.
Brand & web design
Identities, design systems, and landing pages designed directly in code.
HTML/CSSSVGMotion
2D arcade games
60fps browser games with real game feel. Web3 features optional, never required.
CanvasWeb AudioGamepad
Web3 tooling
Bulk transaction tools, minting portals, and wallet auth that just works.
AlgorandARCsEVM
Go-to-market plans
Positioning, messaging, and launch roadmaps your team can run with.
GTMPositioningLaunch
Full-stack apps
Dashboards, invoicing suites, and AI-powered tools built for real daily use.
NodeNext.jsPostgres
// The works
Shipped, live, and playable.
01 // ClientCommission
On-chain racing · Raffles & perks
Degen Downs
Provably fair on-chain racing rebrand featuring Discord integration, automated raffles, Buy It Now marketplace, and exclusive NFT holder perks on Algorand.
Launch ↗02 // ClientCommission
Boxing gym · Member portal
Davis Boxing Club
Full website revamp plus a messaging portal that keeps members and coaches in the loop on classes, schedules, and club updates.
Visit ↗03 // ClientCommission
2D brawler · NFT roster
TMNP Brawler
Street Fighter-style brawler with NFT fighters, 60fps canvas combat, and dynamic hitboxes.
Play ↗04 // ClientCommission
Arena fighter
TMNP Fighter
Browser arena fighter with tournament logic and wallet-linked rosters.
Play ↗05 // ClientCommission
NFT launchpad
Blopku Minter
Minting portal with wallet connect, live supply, and a zero-friction mint flow.
Launch ↗06 // ClientCommission
Health & wellness platform
Doctor Dom
Platform for a physical therapy practice: educational quiz, daily leaderboard, and admin panel.
Visit ↗07 // StudioArcade
08 // StudioOpen source
Algorand toolkit
wen.tools
The open-source Swiss Army knife for Algorand: bulk transactions, asset management, diagnostics.
Launch ↗09 // StudioDaily
Daily crossword
Crustword
The daily mini crossword: 5×5 Mini, 6×6 Crunch, and 7×7 The Big Dill. Race your friends.
Play ↗10 // StudioLab
11 // StudioSoftware
Fantasy football
Breadwinner
Draft assistant with live player values and in-draft recommendations.
Draft ↗12 // StudioSoftware
Invoicing suite
Starter Dough
Invoicing, cash flow, and expense tracking for independent operators. No SaaS tax.
Launch ↗13 // StudioUtility
GIF migration
Uploaf
Moves your GIF library from Tenor to Giphy after Tenor's API shutdown.
Launch ↗14 // StudioWriting
26 Essays & Analysis
The Journal
Deep-dives into Web3 product architecture, Algorand blockchain development, post-quantum signing, and game engines.
Read Journal ↗
// Commission terminal
SYS:READY
// FAQ
Before you ask.
Why not just hire an agency?
Agencies split your project between a strategist, a marketer, and a developer who rarely talk. I'm all three, so the thing that gets built matches the thing that gets sold.
Will my project look punk like this?
Only if you want it to. This is my brand. Yours gets a design built for your audience and your industry.
How fast can you ship?
Landing pages, minting portals, and GTM plans: 1–2 weeks. Full games and custom software: 3–6 weeks.
How does it work?
We talk, I write a short scope of work, then we build and iterate side by side. No 40-page decks.